Building loyalty and trust in a digital age with a digital product is still tough obviously, but even tougher is managing the expectations of an increasingly switched-on audience who are ready to switch at the tap of a button to your closest competitor.
Launching a business is an intimidating venture, but it’s also an exciting one that can attract a lot of attention and advice from friends and family. As a serial entrepreneur though I’ve listened to everyone from my business partners to my children and learned the hard way that while all advice is well-meaning, it isn’t all useful.
Parenthood — even just the word itself may be enough to give some business owners a chill. After all, becoming a parent and starting your own business are two of the most challenging things you can do, so doing both at the same time must be crazy, right? Well, not as much as you might think.
So, what on earth does this have to do with growing your digital business? An awful lot if you want your business to spread as fast as Gangnam Style, that’s K-pop! In fact, one of your key goals should be to grow your K-factor as much as possible. After all, if your customers do your marketing for you then you can put your feet up and let them do the work instead
In the world of digital start-ups growth hacking is a topic that’s polarised entrepreneurs ever since Sean Ellis, then a marketing consultant at Dropbox, coined the term while hiring his own replacement in 2010. Frustrated by the number of traditional marketing applicants, Sean specified he needed someone who could drive real, tangible growth and wrote a now famous blog post about it - Find a Growth Hacker for your Start-up.